Privacy Policy

Our nail salon community—from professional technicians to DIY enthusiasts—trusts us with their creative needs, and we take that trust seriously. Please read this policy carefully to understand our practices regarding your personal data.

1. Information We Collect

We collect several types of information to provide and improve our services:

Personal Information

• Contact Details: Name, email address, shipping address, and phone number when you place orders for our gel polishes, nail art supplies, or other products
• Payment Information: Credit/debit card details (processed securely through our payment gateways), PayPal account information
• Account Information: Username, password, and preferences if you create an account

Technical Information

• Device Data: IP address, browser type, device type, and operating system
• Usage Data: Pages visited, products viewed, time spent on site, and referring URLs
• Location Data: General geographic location to provide appropriate shipping options and product availability

2. How We Use Your Information

We use your information for the following purposes:

• Order Processing: To process your purchases of Color Gel Polish, HEMA-Free Gel Polish, Magnetic Gel Polish, and other nail products
• Customer Service: To respond to your inquiries about products like our Extension Gel or Nail Art supplies
• Shipping: To deliver your orders using our shipping partners (DHL, FedEx, EMS)
• Personalization: To recommend products that match your interests in nail care and nail art
• Marketing: To send information about new products, promotions, and nail art techniques (with your consent)
• Security: To protect against fraud and unauthorized transactions
• Improvements: To enhance our website, products, and customer experience

3. Data Sharing and Disclosure

We respect your privacy and do not sell your personal information. We may share your data with:

• Payment Processors: Secure third-party providers (like PayPal and credit card processors) to complete transactions
• Shipping Partners: DHL, FedEx, and EMS to deliver your orders worldwide (excluding Asia and select remote areas)
• Service Providers: Companies that help us operate our website, conduct marketing, or analyze data
• Legal Requirements: When required by law, regulation, or legal process
• Business Transfers: In connection with a merger, acquisition, or sale of assets

All third parties are required to maintain appropriate security measures and use your data only for the services they provide to us.

4. Data Storage and Security

Your security is our priority, just as it is when you trust us with your payment information:

• Storage Location: Data is stored on secure servers located in the United States and other jurisdictions where our service providers operate
• Retention Period: We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law
• Security Measures: We implement appropriate technical and organizational security measures, including:
  • SSL encryption (256-bit) for all data transmissions
  • PCI-compliant payment processing
  • Regular security assessments and monitoring
  • Limited employee access to your personal data
  • Secure data storage protocols

While we implement robust security measures, no method of transmission over the Internet or electronic storage is 100% secure.

5. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information under certain circumstances
• Restriction: Request restriction of processing your personal information
• Portability: Request transfer of your data to another organization
• Objection: Object to processing of your personal information
• Marketing Preferences: Opt-out of marketing communications at any time

To exercise these rights, please contact us using the information provided below. We will respond to your request in accordance with applicable laws.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your shopping experience:

• Essential Cookies: Required for basic site functionality and secure checkout
• Performance Cookies: Help us understand how visitors interact with our website
• Functionality Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness

You can control cookie preferences through your browser settings. However, disabling certain cookies may affect your ability to use some features of our website.

We may also use third-party analytics services (like Google Analytics) to help us understand website usage. These services may collect information about your use of our website and other websites over time.

7. International Data Transfers

As a global brand serving customers worldwide (excluding Asia and select remote areas), your personal information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data during these transfers, in compliance with applicable data protection laws.

8. Children’s Privacy

Our website and products are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to remove that information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a revised “Last Updated” date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We are committed to working with you to resolve any concerns about your privacy and our collection and use of your personal data.

Thank you for trusting Born Pretty Salon with your nail art needs and your personal information. We’re honored to be part of your creative journey! 💖